The Mavericks Wave

Mavericks is a legendary surf break off the coast of Half Moon Bay, California, known for generating some of the world's biggest and most challenging waves that are considered to be among the most difficult to surf. Only the bravest and most experienced surfers can ride these waves created by massive swells that force the ocean to rise into towering, dangerous walls off water that can reach 60 to 80 feet.

Marketing Mavericks

Mavericks are unconventional and independent-minded individuals, characterized by creativity, boldness, and a desire to challenge conventions to achieve goals. Marketing Mavericks are innovative & visionary, they excel at generating novel ideas and solutions. They are comfortable with uncertainty and enjoy working in flexible environments where they can influence outcomes. They prioritize freedom and autonomy, preferring to work without significant constraints and bureaucratic rules.

Mavericks Wave Marketing

Mavericks Wave Marketing was founded by tech industry veteran and Marketing Maverick Volker Hildebrand, a pioneer in CRM & CX, digital commerce and AI with 25+ years of experience in product and marketing leadership roles; he is a widely renowned thought leader, advisor, author and lecturer, who has lived in Half Moon Bay since 2001. A passionate surfer, he understands the challenges of catching the perfect wave.

The Marketing Mavericks All-Star Team

While we are focused on Product Marketing and Product Strategy we can cover all your marketing and GTM needs - because sometimes it takes a village: we have been assembling an amazing team of independent, highly experienced product marketing rock stars, demand generation geniuses, digital marketing wizards, brand builders, master content creators & story tellers, GenAI black belts, AR & PR professionals, campaign & Web designers, sales enablement gurus, market research analysts, and GTM all-rounders...

Passionate & Committed

We are driven by a genuine passion for marketing and a commitment to excellence. We also provide expert guidance in product development and strategy, helping you navigate complex markets with clarity and confidence. We bring deep expertise in product and brand marketing, product management and strategic GTM to help organizations gain a competitive edge and grow in challenging markets

Riding the Wave of Success

With a comprehensive suite of services, we propel your brand and products forward. We collaborate closely with you to transform ideas into compelling customer experiences that deliver meaningful results.
We measure performance, analyze outcomes, and make clear, actionable recommendations—then take decisive action to drive adoption, growth, and long-term success.

CX | CRM | DIGITAL COMMERCE | SALES | SERVICE | MARKETING | CPQ | CUSTOMER DATA

Volker G. Hildebrand, MBA, PhD

Marketing Maverick | Board Member | Advisor | Mentor | Investor | Thought Leader

Top 10 Product Marketing Leader 2023 | Author of "The Customer Experience Edge"