THE STORY BEHIND
MAVERICKS WAVE MARKETING

The Mavericks Wave

Mavericks is a legendary surf break off the coast of Half Moon Bay, California, known for generating some of the world's biggest and most challenging waves that are considered to be among the most difficult to surf. Only the bravest and most experienced surfers can ride these waves created by massive swells that force the ocean to rise into towering, dangerous walls off water that can reach 60 to 80 feet.

Marketing Mavericks

Mavericks are unconventional and independent-minded individuals, characterized by creativity, boldness, and a desire to challenge conventions to achieve goals. Marketing Mavericks are innovative & visionary, they excel at generating novel ideas and solutions. They are comfortable with uncertainty and enjoy working in flexible environments where they can influence outcomes. They prioritize freedom and autonomy, preferring to work without significant constraints and bureaucratic rules.

THE MAVERICKS WAVE MARKETING NETWORK

Mavericks Wave Marketing

Mavericks Wave Marketing was founded by tech industry veteran and Marketing Maverick Volker Hildebrand, a pioneer in CRM & CX, digital commerce and AI with 25+ years of experience in product and marketing leadership roles; he is a widely renowned thought leader, advisor, author and lecturer, who has lived in Half Moon Bay since 2001. A passionate surfer, he understands the challenges of catching the perfect wave.

The Marketing Mavericks All-Star Team

While we are focused on Product Marketing and Product Strategy we can cover all your marketing and GTM needs - because sometimes it takes a village: we have been assembling an amazing team of independent, highly experienced product marketing rock stars, demand generation geniuses, digital marketing wizards, brand builders, master content creators & story tellers, GenAI black belts, AR & PR professionals, campaign & Web designers, sales enablement gurus, market research analysts, and GTM all-rounders...

OUR MISSION:
IN SEARCH OF
MARKETING EXCELLENCE

Passionate & Committed

We are all passionate about Marketing and strive to excel in ...

expert guidance for product development and strategy

we are listening to your needs and tailoring solutions to you

unlocking your products full potential.

Riding the Wave of Success

Comprehensive suite of services to propel your brand and products forward
We collaborate with you to transform your ideas into stunning customer experiences and success

analyze performance and make recommendations for improvement -- we take action

OUR FOCUS

AI IN THE FRONT OFFICE

CX | CRM | DIGITAL COMMERCE | SALES | SERVICE | MARKETING | CPQ | CUSTOMER DATA

THE FOUNDER

Volker G. Hildebrand, MBA, PhD

Marketing Maverick | Board Member | Advisor | Mentor | Investor | Thought Leader

Top 10 Product Marketing Leader 2023 | Author of "The Customer Experience Edge"

Volker Hildebrand has 25+ years of experience in executive product and marketing leadership roles at global companies including SAP, SugarCRM, Qualtrics, hybris, SAPMarkets, CommerceOne in AI, CRM, CX and eCommerce.

He was also a mentor and advisor to multiple AI startups such as coresystems and ultimate.ai (acquired by zendesk) and more recently has been advising several startups in the CX AI space including ascendo.ai, pepsales.ai, predictivesales, and joyn; he had also helped Coveo prior to their successful IPO and has since served on the Coveo advisory board.

Volker is a creator & innovator with a proven track record of developing & executing successful marketing strategies and product launches accelerating growth and market leadership for complex software products.

He was included in the list of “Top 10 AI in Retail experts to follow” by the Futurist and he had been invited to present at MIT on the impact of AI on

B2B Marketing and CX.

This image was generated by AI (Chat GPT by Open AI)

© 2025 Mavericks Wave Marketing. All Rights Reserved.
© 2025 Mavericks Wave Marketing. All Rights Reserved.